Amazon, Google and Coca-Cola adopt Generative AI

Dear Reader,

Flipped.ai’s weekly newsletter read by more than 65,000 professionals, entrepreneurs, decision makers and investors around the world.

In this week’s newsletter, we cover top 5 latest AI news and more. Lets dive straight in!

Top 5 Latest AI News

Amazon launches generative AI to help sellers write product descriptions

Amazon is harnessing generative AI to enhance its seller experience, simplifying product listing creation with comprehensive descriptions, titles, and details. Sellers only need to provide a brief description, and AI generates high-quality content, streamlining the process. The AI models can infer product information, such as shapes or styles, from diverse sources and logic. This innovation, announced at Accelerate 2023, aims to improve seller success and marks the beginning of Amazon's broader AI-driven efforts to enhance the seller experience further.

Prompt injection attacks threaten AI chatbots

The National Cyber Security Centre (NCSC) in the UK has issued a warning regarding the escalating danger of "prompt injection" attacks targeting chatbots. Prompt injection attacks involve users inputting commands or prompts that manipulate the chatbot's behavior in unintended and potentially harmful ways. This manipulation can lead to outcomes such as the generation of offensive content or the inadvertent disclosure of sensitive and confidential information.

The NCSC has expressed particular concern about the susceptibility of the current generation of large language models (LLMs) to these types of attacks. LLMs, which are extensively used for various applications, including chatbots, are increasingly interconnected with other services and applications. Consequently, the vulnerability to prompt injection attacks poses an expanding and alarming risk within the cybersecurity landscape. These attacks exploit the model's capacity to understand and respond to user inputs, making it crucial for organizations to implement robust security measures to safeguard against such threats.

Coca-Cola Releases Brand-New Flavor That Was Created by AI

Coca-Cola has introduced a novel flavor developed with the assistance of artificial intelligence (AI). The new beverage is part of the company's ongoing innovation efforts, with AI being employed to analyze consumer taste preferences and concoct a unique, AI-generated flavor. This marks a noteworthy example of AI's expanding influence in the food and beverage industry, where data-driven insights are used to create products tailored to consumer preferences. Coca-Cola's AI-designed flavor represents a blend of technology and taste, reflecting the evolving landscape of AI-driven product development in the market.

AI Outperforms Humans in Generating AI Prompts

The novel approach known as "Optimization by PROmpting" (OPRO) leverages Large Language Models (LLMs) as optimizers for practical problem-solving. Within this framework, the LLM generates innovative ideas by considering a prompt that includes previous solutions and their evaluations during each optimization stage. In terms of task precision, OPRO-optimized prompts demonstrated superior performance compared to prompts crafted by humans, achieving an improvement of up to 8 percent on the GSM8K sample and a remarkable 50 percent enhancement on the Big-Bench Hard tasks.

[Source: Read more about OPRO in the research paper at https://arxiv.org/pdf/2309.03409.pdf]

Google Tests A.I. Tool That Is Able to Write News Articles

Google is using artificial intelligence (AI) to craft news articles for its platform. They've developed an AI system called XL-WiLL, which generates news stories by summarizing existing articles. The system can also generate questions about the articles, allowing users to engage with the content. Google believes this technology can enhance its news aggregation service by providing more comprehensive coverage and facilitating deeper discussions among readers. However, it has raised concerns about the potential for AI-generated content to spread misinformation or favor certain perspectives. Google aims to address these issues through human moderation and algorithmic filters.

This week’s AI image that is breaking the Internet

Want to get your product in front of 65,000+ professionals, entrepreneurs decision makers and investors around the world ? 🚀

If you are interesting in sponsoring, contact us on [email protected].

Thank you for being part of our community, and we look forward to continuing this journey of growth and innovation together!

Best regards,

Flipped.ai Editorial Team