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AI energy consumption could rival a country
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Dear Reader,
Flipped.ai’s weekly newsletter read by more than 75,000 professionals, entrepreneurs, decision makers and investors around the world.
In this week's newsletter, we dive straight into an article discussing the growing concerns around AI's energy consumption and its potential environmental impact.
AI Energy Consumption: A Cause for Concern?
A recent study published in the journal Joule has warned that the energy consumption of artificial intelligence (AI) could rival that of a country the size of Sweden by 2027.
The study, conducted by Alex de Vries, a PhD candidate at VU Amsterdam School of Business and Economics, found that AI training and deployment already consumes substantial energy, but a significant portion (60% according to Google) of AI's energy consumption occurs during the inference phase, which generates information based on new inputs.
De Vries also predicts that by 2027, newly manufactured AI devices will consume electricity equivalent to countries like the Netherlands, Sweden, or Argentina.
As AI products gain widespread adoption and companies like Nvidia experience surging demand for AI chips, the study underscores the rising energy footprint of AI. De Vries also suggests that companies like Google, with its growing portfolio of AI technologies and AI chips, could significantly boost their power demands as AI becomes integrated into various services.
While AI holds transformative potential, the study reminds us of the environmental responsibilities associated with its rapid expansion. AI developers are urged to consider the necessity and impact of AI integration into applications. As AI technology evolves, so should our awareness of its energy consumption and environmental effects.
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What can be done to reduce the energy consumption of AI?
There are a number of things that can be done to reduce the energy consumption of AI, including:
Using more efficient hardware: AI researchers are developing new hardware that is more energy-efficient for AI training and deployment.
Developing more efficient AI algorithms: Researchers are also developing new AI algorithms that are more energy-efficient.
Using renewable energy: AI companies can use renewable energy sources to power their data centers, which can help to reduce their carbon footprint.
Limiting the use of large AI models: AI companies can limit the use of large AI models to only the most necessary applications.
It is important to note that AI also has the potential to reduce energy consumption in other areas. For example, AI can be used to develop more efficient energy grids and to optimize the operation of buildings and factories.
Conclusion
The energy consumption of AI is a significant concern, but it is important to remember that AI is still a relatively new technology. As AI technology continues to develop, we can expect to see significant improvements in energy efficiency. Additionally, AI can be used to reduce energy consumption in other areas, which can offset its own energy footprint.
It is important to have a balanced view of the energy consumption of AI. While it is a concern, it is important to remember that AI has the potential to solve many of the world's most pressing problems, including climate change. We need to work to develop AI in a responsible and sustainable way.
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Best regards,
Flipped.ai Editorial Team